Maxell Kuse Ga Aru Studio / kvalito

The “KUSE GA ARU (quirky) STUDIO,” located within the “Art & Technology Village Kyoto (ATVK),” is a small building of approximately 100 square meters on Maxell Corporation’s site. Collaborating with Kyoto Prefecture and KYOTO Industrial Support Organization 21, Maxell aims to create new value by “mixing (MAZERU)” its own expertise, next-generation talent, and previously unencountered sensibilities, technologies, and creativity. The studio hosts awards (KUSE ga aru Award: MAZERU) for young creators, as well as talk events, workshops, and more.