Morris Moor Commercial and Hospitality Precinct / Genton

Genton’s recently completed Morris Moor project transforms the site of the former Phillip Morris cigarette factory into a vibrant commercial and hospitality precinct that draws the community in and celebrates local heritage. Situated on a prominent corner intersected by two main roads, the buildings have acted as a landmark for the Moorabbin community since the 1950s, distinctive among the uniformity of prefabricated warehouses. “The cultural significance of the industrial Architecture was too great to disregard,” says Genton Principal Marc Debney.