Nike's New Belgrade Basketball Court Designed for Upcycling
Creative agency Accept & Proceed has designed a new basketball court for Nike using 20,000 recycled sneakers in New Belgrade, Serbia. Inspired by the ‘Move to Zero’ ethos, the design features the court, children’s playground, bleacher benches, chain link fence, outdoor gym, collection bins, in-store campaign presence and restoration of existing elements. The renewal aims to re-energize the local neighborhood while providing a space for play and for sport among kids and adults alike.
© Rastko Šurdić
Creative agency Accept & Proceed has designed a new basketball court for Nike using 20,000 recycled sneakers in New Belgrade, Serbia. Inspired by the ‘Move to Zero’ ethos, the design features the court, children’s playground, bleacher benches, chain link fence, outdoor gym, collection bins, in-store campaign presence and restoration of existing elements. The renewal aims to re-energize the local neighborhood while providing a space for play and for sport among kids and adults alike.
