At over 12,000 sqm, it is the brand’s largest and is located on the site of a former factory in Jiading district. As well as building a new and iconic facade, Kokaistudios’ renovation extended to creating welcoming, functional interiors for the facility’s ground floor public space. Dynamic, open, and with a strong focus on hospitality, the interiors are in keeping with a design template developed for NIO by Kokaistudios last year and debuted at NIO House in Jinan. In Shanghai, these elements combine to transform a previously unremarkable industrial site into an eye-catching brand beacon, all the while delivering on NIO’s user-first concept.
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