OPPO Flag Store / DOMANI

Compared with the traditional mobile phone sales scene, we hope to give consumers some more open and free space. The space for liberalization weakens the innate animal strangeness and aggression between people. As a result, the entrance part of the flagship store is completely open, and there is no obvious trace of any goods within the sight of the passers-by, which weakens the commercial aggression. Whether it is brand communication or sales, people are maximized.

OPPO Flag Store / DOMANI
© Hangtian Zheng © Hangtian Zheng
  • architects: DOMANI
  • Location: Shanghai, China
  • Project Year: 2017
  • Photographs: Hangtian Zheng
  • Area: 500.0 m2

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