Orit Store / Alan Chu

Founded in 1958, Orit is one of the leaders in the purchasing, sale, and exchange of jewelry and luxury watches in Brazil. One of the goals of this project was to create a new brand identity. Inspired by the strength and beauty of crystals, the project was conceived as a fractal, where the space geometrically cut and shaped by light is not only the result but also its origin.

Orit Store / Alan Chu
© Isabela Mayer © Isabela Mayer
  • architects: Alan Chu
  • Location: São Paulo, Estado de São Paulo, Brazil
  • Project Year: 2022
  • Photographs: Isabela Mayer
  • Area: 140.0 m2

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