Pharrell Williams and NIGO® team up for seductive NOT A HOTEL design outside Tokyo

Fashion mogul and entrepreneur Pharrell Williams has announced he is joining his creative partner NIGO® in investing in the design-rich Japanese NOT A HOTEL brand. Both will serve as advisors on future projects both in Japan and overseas. The HUMAN MADE co-founder said: "I’m looking forward to joining my brother NIGO in this next venture, bringing our different perspectives and design elements together through hospitality. NOT A HOTEL is creating never-before-seen experiences for guests and everyday adventurers who are looking to stay or spend time somewhere that is unique and elevated." Video by NIGO® for NOT A HOTEL The popular clothing designer and artistic director of KENZO, NIGO (who is already attached as the namesake of the brand’s first Tokyo area stay), said he was excited at the opportunity to work with architecture as his medium.  Image rendering by NIGO® for NOT A HOTELSo far, the project has included inspiring designs from Sou Fujimoto in Okinawa and the BIG-designed S...