RESIDENTIAL COMPLEX FOR ITC, Guntur

Guntur city is a center for learning and is the administrative capital of Guntur District. Guntur’s significance as a hub for an industrialized center in India is rapidly growing and reinforced by its association with ILTD. In line with I.T.C.’s vision and mission which encompasses multiplicity, diversity and the pursuit of excellence, the I.L.T.D., Guntur campus master plan is conceived to accommodate this evolving image and to help transform the development into a growing business destination and a high performance residential campus. As per the description of the client's brief, the master plan should help address ITC’s global vision by transforming the site within a sustainable framework into a high performance business campus. The key principles for the master plan were to create a transformation of the developemnt into a growing business destination, improvement in the pedestrian linkages and employ a basic principle of - work, live, play environment and thus, ensuring a flexibility in the plan to respond to changing market requirements. The design approach for the campus Master plan includes environmental sustainability & better quality of life to the users as key principles for the current and future development. The proposed development is intended to functionally segregate the parcels into a corporate and a residential zone and to provide growth opportunities, in terms of land-use and increased employee numbers.