reworks120 Eyewear Shop / RVMN

Located at the corner of a narrow alleyway in Garosu-gil, Sinsa-dong, "reworks120" sets itself apart as a premium eyewear shop, aiming to differentiate itself from traditional eyewear shops.  With its long-established presence, it needed a change in brand image and space. Starting from the essence of the brand, we focused on the question of how consumers could fully experience "reworks120" during their extended stays, concentrating on the unique experiences that only offline road shops can provide.