K-Beauty continues to grow, with increasing global and domestic interest. In particular, visitors to Korea now engage with everyday beauty experiences—such as hair salons, dermatology clinics, and beauty brand pop-ups—as key parts of their travel itineraries. Beauty is no longer just a service, but has become a distinct form of travel experience. This shift extends beyond international visitors, reflecting a broader cultural trend in which people seek to make each day feel meaningful, accumulating moments that enrich the density of everyday life.
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© Yongjoon Choi
