SHISEIDO Future Solution LX Store / I IN

The first flagship store of Shiseido’s skincare brand, FUTURE SOLUTION LX. Under the theme of “turning the mystery of nature into beauty”, the brand has been developed as the finest skin care products in Shiseido. In this project, in addition to expressing the brand’s identity in a pure form, the design has been requested to express a store design with a completely new presence. By paying attention to the soft light and dynamism created by the smooth shapes, and the power of the material derived from Japan, which is also the essence of the brand, I IN expressed the delicate charm that makes us feel the mysterious power of nature and the atmosphere of Japan.