ST01 Flagship Seoul / Order Matter
The ST01 flagship store occupies the ground floor of a commercial building within a cluster of architectural material shops near Hakdong Station in Seoul. The term flagship refers not to size but to the place that most clearly represents a brand's identity and standards. Although only 39 m², the store embodies ST01's motto, Classic stone, nothing else, allowing stone to become the primary presence of the space.
© Yongbaek Lee
- architects: Order Matter
- Location: Gangnam District, Seoul, South Korea
- Project Year: 2026
- Photographs: Yongbaek Lee
- Area: 39.0 m2
