The BMW Concept i4 Loops Back Around to Show All-Electric Gran Coupe
Preview the all-electric BMW Concept i4 sedan via a series of four surreal looping videos created for "aesthetic enjoyment".
The all-electric BMW Concept i4 was supposed to make its debut at the 2020 Geneva International Motor Show in March before concerns about public safety in response to COVID-19 led to the eventual cancellation of the global industry event (some brands scrambled to successfully put together videos for virtual press day). BMW has pivoted since, adapting to the current state of affairs by offering a novel way to preview their all-new electric sedan anticipated to go head-to-head with the Tesla Model 3 in 2021 with a series of four surreal looping videos created for “aesthetic enjoyment”.
The design of the BMW Concept i4 captures the imagination with its finely balanced proportions, powerfully expressive character and, of course, attention to detail.
-Domagoj Dukec, Head of BMW Design
