The West Bund is the most rapidly developing arts, culture, and commercial district in Shanghai. Located along the banks of the Huangpu River just south of the city center, it represents a concerted effort by the Shanghai Municipal Government to create an iconic world-class urban waterfront comparable to the Paris Rive Gauche and London South Bank. Formerly an industrial zone built out during the early 20th century, the current development is guided by a master plan that combines existing structures and new buildings with a pedestrian-oriented landscape that encourages a lively, bustling atmosphere. When completed, the 9.4-square-kilometer West Bund will be the largest cultural district in Asia.
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