The South Korean music scene, otherwise known as K-Pop, is currently making huge strides in the global music industry. Popular with fans from Asia to the Americas, South Korean bands are currently topping the charts and selling out stadiums. With its fingers on the cultural pulse and a social-media-savvy fandom, K-pop is currently taking the world by storm. In 2017 YG Entertainment, the producers of K-Pop invited UNStudio to design their brand new headquarter building in Seoul, which since completion has become a site of pilgrimage for fans hoping to catch a glimpse of their latest idols.
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