Fluted Volume / Studio UF+O

On the high streets of Indian cities, retail showrooms often compete for attention with gleaming chandeliers, advertisement boards, and ornate façades. Fluted Volume, the 7,000 sq. ft. headquarters for a jewellery brand in Vijayawada, takes a radically different stance. Designed by Vineet Vora and Prachi Parekh of Studio Urban Form + Objects, the building asserts itself as a terracotta-hued monolith: at once sculptural, reticent, and quietly authoritative amid the cityscape. Its form emerges from a paradox that lies at the heart of the brief: how to create a building that must be visible to the public, invite footfall, and embody the brand's identity.