HYBE Headquarters Office / COM + FHHH Friends

Seoul, South Korea - HYBE, the entertainment powerhouse behind internationally renowned K-pop stars, stands as an entertainment lifestyle platform company, housing various label companies under its umbrella. The HYBE Headquarters project marks a significant milestone in the company's journey as it transitions from a singular entity to a colossal corporation known as HYBE, embodying a new direction through spatial design. Reflecting the ever-evolving nature of an entertainment business, the project team, comprising FHHH friends, COM, and HYBE CBO Office (led by Min Hee-jin and Shin Dong-hoon), collaborated across architecture, interior design, and branding disciplines to bring the project to fruition.