KVK City Concept Store

Project: KVK City Concept Store

Project Location: Chengdu, China

Area: 180m²

Completion Time: October 2021

Design Firm: ATMOSPHERE Architects

Chief Designer: Tommy Yu

Design Team: April Lo, Chloe Chen, Mao Mao

Animation Design: Vivi Lee

Video Production: YIMEDUO Design

Lighting Solution: ArtLuci x Owen

Wall Craft Solution: souls

Installation Art: Studio Potpourri

Photographer: Chuan He from Here Space

Article: SIJIA

KVK City Concept Store

The meaning of "future" was overflowing

It's better to explore and visit the scene in person

To rebuild the future

KILL VIA KINDNESS

WE LONG TO ADD NEW PAGES

Part 1 Anticipation

The black wall was the boundary

They were divided into different groups

Cut and combined

Rows upon rows, breaking the single restriction

As the core concept of the brand, the reorganized philosophy of art was bound to be dismantled and conveyed through the design language.

The whole arc-shaped hot curved glass was at the bottom, and the dark green to black color changed. A strange device created with the core inspiration symbols, like a spider's tentacle, stood between the window, blurring the boundary between art and retail.

The "spider's order" was used as a guide and was about to come

Part 2 Restructure

The two mirrors stretched out and extended indefinitely

Self construction

Modern civilization has created countless parts for contemporary mankind, and design also responds here. The concept of "Modularity" is used to realize the penetration of context, so as to complete the change and reconstruction of spatial content.

Several modules are arranged one by one from top to bottom, surrounded by double arcs to realize matrix space construction.

The pure black inner wall stands on both sides, with 3x3 free stretching light-emitting modules as a group, providing different booths for the main body of the space.

Black and white, extremely simple and clean

Part 3 New chapter

ONE IS ALL，ALL IS ONE

The central exhibition cabinet is composed of an array of module matrices that can be flexibly moved and spliced, supplemented by different curved booth designs.

It matches the product flow and material properties and attracts people's attention.

It was not only a carrier, but also an expression

Free group, thousands of people and thousands of faces

"Reestablishment" is here to be a continuous expression

Due to the reestablishment of the future

KVK·TO BREAK THROUGH BARRIERS

NEW PAGES FOR OUR STORY