“Porsches in Nature” proposes displaying glass-encased Porsches in raw Utah desert landscapes

Cars are crafted to take us on a journey to different places; to travel, to discover, and to explore an exciting adventure. However, automotive exhibitions for far too long have been dwelling cars on the inside within confined and enclosed walls reflecting otherwise. Re-imagining this traditional museum display of automobiles, and with an intent to instill the true experience of personal freedom conveyed by automobile, Jared Zaugg, an automotive lifestyle brand specialist and multifaceted expert envisioned the concept of setting the exhibit en Plein air (outdoors). Zaugg pictured the idea of “Porsches in Nature” an assortment of significant Porsche models placed amidst a breathtaking landscape, where the sense of scale is softened by the massive expanse of nature’s backdrop. “Porsches in Nature”- concept, an experiential outdoor museum exhibit in the Canyonland region of Utah, Photo credits: Jared Zaugg The concept exhibition is in the picturesque Canyonland region of Utah as a sin...

“Porsches in Nature” proposes displaying glass-encased Porsches in raw Utah desert landscapes

Cars are crafted to take us on a journey to different places; to travel, to discover, and to explore an exciting adventure. However, automotive exhibitions for far too long have been dwelling cars on the inside within confined and enclosed walls reflecting otherwise.

Re-imagining this traditional museum display of automobiles, and with an intent to instill the true experience of personal freedom conveyed by automobile, Jared Zaugg, an automotive lifestyle brand specialist and multifaceted expert envisioned the concept of setting the exhibit en Plein air (outdoors). Zaugg pictured the idea of “Porsches in Nature” an assortment of significant Porsche models placed amidst a breathtaking landscape, where the sense of scale is softened by the massive expanse of nature’s backdrop.

“Porsches in Nature”- concept, an experiential outdoor museum exhibit in the Canyonland region of Utah, Photo credits: Jared Zaugg

The concept exhibition is in the picturesque Canyonland region of Utah as a sin...