Rem Koolhaas Explores the Sensory Quality of Materials at the Prada FW21 Menswear Showspace
Responding to the challenge of designing a space for the launch of the Prada FW Menswear 2021 Collection by Miuccia Prada and Raf Simons, Rem Koolhaas and AMO have designed four connected geometric rooms that allow for the continuous circulation of the models showcasing their different garments. The general theme of the design centers sensory stimulation. Like the designs presented, the materials used and their distribution throughout the space speak of a more intimate connection with our surroundings, reminding us that fashion and architecture are more than just a functional container; they are an opportunity to actively excite and provoke our senses.
Courtesy of Prada Group
Responding to the challenge of designing a space for the launch of the Prada FW Menswear 2021 Collection by Miuccia Prada and Raf Simons, Rem Koolhaas and AMO have designed four connected geometric rooms that allow for the continuous circulation of the models showcasing their different garments. The general theme of the design centers sensory stimulation. Like the designs presented, the materials used and their distribution throughout the space speak of a more intimate connection with our surroundings, reminding us that fashion and architecture are more than just a functional container; they are an opportunity to actively excite and provoke our senses.
