X11 Global Flagship Store / BloomDesign

This is China's largest toy collection store with the most diversified categories of products. The key of the design was to create spatial experiences and styles that cater to young consumers' preferences. After discussion, both the client and the design team agreed to introduce differentiated and novel experiences into the store. The store is a two-storey space, which is located on the ground and underground floors of a building and occupies a total area of more than 2,000 sqm. It collects toys of all categories worldwide. The design team hoped that customers would be shocked by its diversity and "largeness" beyond physical-scale level.